“Especially within queer and queer of color activism, there’s a really long history of using humor to survive and resist interlocking structures of oppression,” Dr. “And this year, I’ve been noticing this anti-capitalist, anti-corporate joke around influencer commodification in Pride spaces.” “Usually there is a pride joke that happens around the month of June,” Dr. in education from Northwestern University, has researched online humor in L.G.B.T.Q. T-shirts bearing the slogan are available in her online shop.Īddie Shrodes, who recently completed a Ph.D. Her opening line - “Hi, gay!” - became internet shorthand for corporate pandering. In 2021, the comedian Meg Stalter uploaded a video of herself playing a representative of a butter shop making a clumsy attempt to court gay customers. These corporate initiatives are now familiar enough that they’ve become common fodder for satire. A PDF of the image is available for download on Ikea’s website. Ikea is also encouraging customers to take selfies with the company’s “ HOME PRIDE HOME” cross-stitch design. Throughout the month of June, Ikea is donating proceeds from sales of its rainbow shopping bags to the Trevor Project, a suicide prevention organization that focuses on the L.G.B.T.Q.
