Tricia Ennis, writing for SyFy Wire, stated that some such comics, in fact, had been notably successful, such as the Kamala Khan version of Ms. While it is true that comic sales declined in the late 2010s, this decline was across the board and not limited to, or worse for, the diverse comics that Comicsgate targets.
They argue that the increasing diversity of comics, both among creators and in terms of characters, has led to declining quality and sales. Comicsgate adherents have also complained about stories dealing with current social issues, and the depiction of women with less sexualized figures. The storylines objected to include those such as the ' All New, All Different' campaign undertaken by Marvel Comics in the later 2010s, in which various white male characters that have traditionally had the superhero identities of Wolverine, Thor, Hulk, Captain America, and Spider-Man were temporarily replaced by female and/or racial-minority characters. Members of the movement object to diversification of comics, especially the increasing inclusion of women as writers and characters. Meyer (posting under the banner Diversity & Comics) and former DC illustrator Ethan Van Sciver have been prominent advocates for the campaign. While Comicsgate has no official hierarchy, commentator Richard C. Comics artist Ethan Van Sciver has been a central figure in Comicsgate.
